Helena Ruud
Lead editor
Structures guide narratives and ensures language stays plain, warm, and free of pressure.
The people behind the guides
Auckland-based editors and facilitators helping Kiwi households close the day calmly.
Small studio, careful craft
We stay deliberately small so each guide gets a proper edit. Everyone brings a different lens—kitchen flow, light and sound, or how flatmates share chores—before anything goes to print or PDF.
Marcus Venn
Household flow researcher
Maps how tasks move through kitchens and entryways during the last hours of the day.
Yuki Tanaka
Sensory environment
Advises on light, sound, and scent transitions that support closure without overstimulation.
Freya Olsen
Client facilitation
Hosts quiet review sessions with households adapting guides to their floor plans.
James Corbett
Print & distribution
Coordinates seasonal supplements shipped from our Queen Street studio.
Nadia Pritchard
Partnerships
Works with design studios and property managers introducing guides to new residents.
How we work with readers
Listen first
Review circles include renters, parents, and shift workers from across Aotearoa—not just Auckland CBD.
Write plainly
No jargon, no pressure language, and no claims about health or sleep outcomes.
Ship honestly
Printed packs show GST-inclusive pricing and realistic post timeframes within New Zealand.